
Customer: IMPERIAL TOBACCO
Project Target / Definition:
Launch new brand „Heated Tobacco"
Design: UNiBON
Production: UNiBON
Installation: UNiBON / distribution and installation of 600 shops
Realizatin date: 3Q + 4Q 2021
Customers will certainly have noticed innovations in the world of heated tobacco. Our client Imperial Tobacco launched a completely new product called "PULZE" on the Czech market. The Czech Republic was therefore the second country in the world where the PULZE brand was introduced. The task for UNiBON was to design original, imaginative, and sophisticated POS / POP carriers in a practical and stylish design.
Fifteen prototypes were designed and made, undergoing development until we settled on the final versions. The icing on the cake of this contract is that a completely new colour was designed for the PULZE brand under the name of Id. Heat 96. We worked on the design, development and production stages and provided complete installation throughout the Czech Republic. To date, around 6,000 pieces of this medium have been produced for this order.





